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Print and collateral work for a complex B2B brand, Nutrition & Health. The idea was a simple one: the secret ingredient to the foods you love is the relationship that food companies have with the brightest minds of DuPont.
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Ti-Pure paint products are remarkable in that one coat of even the lightest and brightest paint will expertly cover the darkest, most resistant paints. Complex ingredient brand told with simple relevance.
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We all know nothing sticks to Teflon. Let’s tell the story from the food’s perspective. ---------------------------------------------------------------------------
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