Immediately following the election results our country was never more divided in modern history. We wanted to run a brand message but were really at a loss for what to say. This visual solution seemed to say exactly what the country now needed to do
Every marketer was getting into the Olympic conversation. We had to find a way to make MSNBC relevant in that space. For us, the Olympics meant a time for the world to just get along, if only briefly.
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From the ‘16 campaign trail the news came fast and furiously. A story one day was old news the next. This campaign reflected the rapid-fire news cycle of the time.
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To celebrate National Women’s Month, a very simple and very natural message from MSNBC. Obviously, we were the only brand that could run this idea. ——————————————————————————————————
When Congressman Scalise was shot during the GOP’s baseball practice it was quickly confirmed that the game would go on as scheduled. It was an opportunity for us to use our National Pastime as a healing event. ——————————————————————————————————
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